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- On the other side is page authority, which has to do with the authoritativeness of a single page on your site.
- To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.
- Once you’ve found a good head term and perused the filters, take a look at the SERPs.
- But if you notice any important pages that you want to be eligible for rankings, work to identify and address the issue.
- The tools we provide help you to improve your website, to find topics to write about and to track your website’s performance.
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